Essay on Marketing Mix and Promotional Strategy - 1398 Words

Product Description The LEGO Group organization is famous due to its flagship product – colourful plastic bricks that can be interlocked to form a variety of figures, and then disconnected again. These binding bricks originated in a wooden form when the company was first established in Billund, Denmark by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today’s well known plastic version was introduced in 1958 (Rosenberg). The company’s head office is located in Billund to this day, and The LEGO Group remains privately owned by Kristiansen’s family (The LEGO Group, 2012). They currently sell toys and teaching materials in over 130 countries worldwide. Although the company produces a wide variety of LEGO brick products, including†¦show more content†¦It features four interconnected yellow bricks against a green background, with the shadow of the bricks displaying the outline of a Tyrannosaurus Rex (see appendix A). In this way, the organization has creatively used a rational approach to attract potential buyers; the image ultimately says â€Å"this is what you can do with our product, doesn’t it look fun?† The target group for this particular advertisement seems to be young North American boys aged 4 to 12 with an active imagination. The colours used, along with the subject of the ad (a dinosaur), would be more appealing to young boys than girls in a modern North American culture. Male children have traditionally been encouraged to reject ‘feminine’ colours like pink and purple and instead choose more ‘masculine’ colours like blues and greens (Clark). Young boys are also encouraged to play with toys that reflect more masculine behaviours, with scary and tough dinosaurs being one of many examples. The extreme simplicity of the ad also makes it clear that the intended audience is young, imaginative children. The sole reliance on visuals is sure to capture the interest of a child that may lack the selective attention span needed to read a body of text (BlueSmile, 2009), and the idea that a series of interlocking blocks could represent a dinosaur would be apprecia ted by an imaginative child. The LEGOShow MoreRelatedPromotional Strategies : Marketing Mix1228 Words   |  5 PagesPromotional Strategies Promotion is one of the marketing mix elements among a system of five in a promotional plan, known as the five P’s. These elements are personal selling, advertising, sales promotion, direct marketing and publicity. Objectives: †¢ To initiate a strong awareness of the launch of the new product, V8 Plus, throughout the target market. †¢ Extend our existing line of V8 products. †¢ Maintain and increase relationships with current and future retailers. †¢ Preserve the interestRead MoreSocial Media And Marketing Essay1366 Words   |  6 Pagesemerging promotional tools There has been a tremendous amount of change in the global markets in the past few years. This has predominantly due to the fact that there is a shift in the consumer mindset, consumption patterns, changes in demography and organizational attitude brought through by advancement in technology. This has led to a change in marketing strategies and practices across the world. Marketing thinkers and companies are prompted to frequently re-think their strategies and adoptRead MoreNike and the Concept of Integrated Marketing Communications894 Words   |  4 PagesNike and the Concept of IMC: The concept of Integrated Marketing Communications is an important factor whose essence is achievement of the need for a holistic approach in the implementation of the tools of marketing communication. The concept can be described as the coordination and integration of every marketing communication tool, source, function, and avenue within an organization into a flawless program that capitalizes the effect of customers and other users at minimal costs. The significanceRead MoreMarketing Objectives Of The Marketing Plan Essay1691 Words   |  7 Pages2.2 Marketing objectives As the marketing plan is in a three years term from 2011 to 2013, below a number of targets will be set for the marketing objectives in a corporate level and a product level regarding the fiber product that has been discussed in this study. In the corporate level, with the help of the promotion of the new product, the growth of revenue is expected to reach 10% compared to the 8% in the Singapore market in the last financial year. And in term of EBITDA contribution, becauseRead MoreIntegrated Marketing Communications1456 Words   |  6 PagesIntroduction to Integrated Marketing Communications An Integrated Marketing Communications program is based on the foundation provided by the communication model. IMC programs have been described in several ways; the consensus is to define them as follows: Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimalRead MoreUnit IV Scholarly Activity1076 Words   |  5 Pagesï » ¿ Dell Corporation Marketing Plan Name Advanced Marketing MBA 5501 Unit II Scholarly Activity Professor Columbia Southern University Marketing Mix for the Dell Corporation The term or phrase â€Å"Marketing Mix† was first idealized by Neil H. Borden in his article in 1964, â€Å"The Concept of the Marketing Mix. (Marketing Mix, 2015) Although James Culliton was the first to reference this group of strategies as a â€Å"mixer of ingredients†, it was Bolden that expounded on the term and referencedRead MoreSports Marketing Mix1487 Words   |  6 PagesRunning Head: Sports Marketing Mix Introduction In order to operate in the industry in a competitive and profitable fashion, organizations have to base their marketing strategies on four core marketing mix elements. These elements include product or service strategies, pricing strategies, promotion or communication strategies, and distribution or place strategies. The marketing mix enables a company to present its products or services to its most potential target market in the most effectiveRead MoreMarketing Mix Analysis Of Coke Zero1212 Words   |  5 Pages Marketing Mix Analysis Student’s Name Institution Affiliation / Marketing Mix Analysis The marketing mix encompasses four critical decisions regarding pricing, product, place, and promotion which should be carefully considered prior to launching the product in the market. All the four variables included in the marketing mix are important as they help the organization to formulate strategic decisions that are essential to obtain and sustain a competitive edge (Singh, 2012). AfterRead MoreSocial Media and Marketing1410 Words   |  6 Pagesemerging promotional tools There has been a tremendous amount of change in the global markets in the past few years. This has predominantly due to the fact that there is a shift in the consumer mindset, consumption patterns, changes in demography and organizational attitude brought through by advancement in technology. This has led to a change in marketing strategies and practices across the world. Marketing thinkers and companies are prompted to frequently re-think their strategies and adoptRead MoreAssignment Brief Unit 9 Creative Product Promotion 1 1465 Words   |  6 Pagesof the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to create a simple promotional campaign. Assignment 1 – The Role of Promotion Assignment ONE is based on the General Motors field trip on the 30th day of April 2015. Ensure you make specific reference to the information obtained during the field trip. Marketing is a key component of any successful business. The marketing plan outlines

Challenges That Managers Face - 985 Words

Managers are people who combine different types of resources and coordinate them efficiently and effectively to achieve goals set by their organisations. The term â€Å"efficient† in the aspect of management means the managers employ the resources wisely and cost-effectively, whereas the term â€Å"effective† means the managers make the right decision and strive hard to achieve the objectives by performing planning, organising, leading and controlling functions. These four functions are extremely important and must be coordinated to ensure the management operates as a whole. According to Johnson, providing inspiration as well as leadership is the primitive role a manager should play in today’s modern globalization. The key point to inspire the†¦show more content†¦In order to overcome the problem, managers can acquire feedbacks from the team about the instructions that they are unclear about. Performing regular documentations prepared by the team is an alternative way to ensure that the goals are tightened. No matter how challenging it is, it will eventually come to a solution with successful skills management regardless of the number of employees involved. Managers running modern corporations such as multinational enterprises are often associated with operational risks well beyond what was thought. These organisations manage production establishments and deliver services overseas and are more likely to get involved in bribery and corruption due to ethical failures. Operational risk is the risk of loss as a result of internal failures in a corporation, people or external events which will lead to the collapse of financial institutions. Effective risk management is extensively depending on the ability of a company to sense potential fraud issues, analyze the situation critically and adopt the best approach to remedy the situation. In short, a manager has to apply sets of knowledge and risk management skills dealing with these situations but marshalling such knowledge in an effective way is always tough. In conclusion, the managers must learn from different groups of people, such as colleagues, customers and competitors to improve their m anagerial skills. In this golden age of globalisation and cyberspace, theShow MoreRelatedThe Challenges Of Managers Face Today1274 Words   |  6 PagesThere are many different challenges that managers face today that they did not face 50 years ago. Motivation as described by Maccoby consists of 4 R s. Those 4 R s include responsibilities, relationships, reward and reasons. These 4 R s were prevalent in motivation 50 years ago and are the reason why it is harder for companies to keep motivating today. Responsibilities in the workplace 50 years ago were simple, the men would go to work, at jobs that usually involved physical labor, and provideRead MoreProject Managers Face Multiple Challenges1602 Words   |  7 PagesIT project managers face multiple challenges and issues in today’s unpredictable and global economy. To stay competitive in the demanding IT market, project managers are frequently adopting the latest cutting edge technologies to improve efficiency, products, and increase returns on investments. This increased technology/resource initiative has generated extraordinary demand for highly talented and skilled project managers capable of leading, organizing, and implementing critical projects activitiesRead MoreChallenges Managers Face When Companies Go International2578 Words   |  11 Pageshave to take the rest of the world into consideration. Thus, many more corporations are going into multi-national business, scattered all over numerous parts of the globe. Us ually the major source of concern for multinational companies and their managers is how to maintain high quality, in an ever-changing global economy It is quite clear that multicultural organizations and their mangers still find solutions to their multi-cultural problems despite severe bureaucracy and staff frustration in someRead MoreManagers Or Leaders For Hospitality Industry Face Diverse Challenges Today Challenges And Changing Environment1642 Words   |  7 PagesManagers or leaders in hospitality industry face diverse challenges in today challenges and changing environment. They represent a kind of bridge bringing closer people in workplace and involve the ability to reach the business’s goals and success. While multitudes of researches show that managers or leaders exhibit of certain traits alone does not guarantee leadership success, there are some key characteristics that draw an effective leader: drive, charismatic, inspirational motivation, intellectuallyRead MoreChallenges Of Car Manufacturing Managers Face Of Dealing With The Emergent Electric Car Market1233 Words   |  5 Pages1.0 Introduction This research proposal intends to explore the challenges that car manufacturing managers face in dealing with the emergent electric car market. This proposal will begin with a brief review of the current status of the electric car industry and then discuss the specific research objectives and questions that will form the basis of the study. Finally, it will present how data will be collected and the importance of the data. 1.1 Electric Car Electric cars are automobiles that areRead MoreDiscuss the Advantages and Disadvantages of Some Common Leadership Styles and Evaluate How Modern Managers Can Best Implement Them to Deal with the Challenges They Face in the 21st Century.814 Words   |  4 PagesDiscuss the advantages and disadvantages of some common leadership styles and evaluate how modern managers can best implement them to deal with the challenges they face in the 21st century. Todays increasingly competitive, dynamic business landscape requires the ability to change, evaluate, and implement new courses of action (Bucic, Ramburuth and Robinson, 2010: 228-248). The importance of the leadership and its significant impact on the businesss performance , productivity of the organizationRead MoreManaging A Successful Business Management1244 Words   |  5 Pages There are many challenges to running a successful business. Management in a business takes careful planning, organizing, leading, and controlling the organization’s resources. A big part of having good management in a business is having exceptional managers. Managers need to be efficient and effective. To be an efficient manager you need to use your resources people, money, and raw materials. To be effective managers need to achieve results, make the right decisions, and successfully carryRead MoreManaging Any Type Of Event Or Organized Business1245 Words   |  5 PagesThere are many challenges involved in managing any type of event or organized business. Managing is defined as having authority or control over events, companies, or establishments. An example of a manger would be an administrator or someone who has executive authority. Being a manager brings about many challenges, because managers are in charge of making sure they know how to confront their employees , deal with people’s values, let them know what is expected of them ethically, and evaluate theirRead MoreChallenges Faced By The Third Phase Of Globalization Essay961 Words   |  4 PagesQuestion 2: What are the main challenges faced by managers in what has been called the â€Å"third Phase of globalization†? Introduction: The question asked for the challenges faced by managers in the â€Å"third phase of globalization.† The key words for this question is the â€Å"third phase of globalization.† Therefore, when we begin to find the challenges that managers would be faced. We need to understand the meaning of globalization, and what the third phase is. According to the book â€Å"culture in the ageRead MoreManaging A Successful Business Management1244 Words   |  5 Pages There are many challenges to running a successful business. Management in a business takes careful planning, organizing, leading, and controlling the organization’s resources. A big part of having good management in a business is having exceptional managers. Managers need to be efficient and effective. To be an efficient manager you need to use your resources people, money, and raw materials. To be effective managers need to achieve results, make the right decisions, and successfully carry

Reflective Paper Organisational Dialogue Free Essays

Huhtamaki – Reflective Paper During the interview, the Chief Executive Officer (Brad) and plant manager (Simon) devoted a considerable amount of time to our communication analysis of their plant. I hadn’t expected two executives to become so involved with a University case study, and to discuss their credo, mission statements, strategies, and—of critical importance to me—internal communication strategy, in so much detail. Gerard Ellinor (2001) stress that authentic leaders need to practise and execute dialogue, and to me, this was what Brad and Simon were doing: showing their authentic leadership through dialogue. We will write a custom essay sample on Reflective Paper Organisational Dialogue or any similar topic only for you Order Now I thought this may have been purely for our benefit, but after four hours, beginning with introductory meetings and followed by interviews and a shop floor tour, it became apparent that management was striving to develop a learning culture. I began to understand that management is about creating an environment to communicate through different mediums: verbal and visual in varying forums; formal meetings, face-to-face meetings, and graphical representations of key messages on the shop floor and around the offices. This essay will reflect my case study experience of the role of dialogue as a tool within Huhtamaki for fostering dialogic communication and developing a learning culture within the organisation. Furthermore, I will highlight the limitations associated with dialogue and with resistive employees who refuse to engage. I had a preconceived idea that management would have a top-down hierarchal structure, with a ‘closed door’ communication policy based on research from Swink Way (1995), Downs Adrian (2004) and Clarke (2006). On the contrary, I found management offered an ‘open door’ policy. For example, Brad and Simon understand that organisational effectiveness is dependent upon communication across subcultural boundaries. Therefore, they offer an open door policy, where any employee could approach them to discuss any issues without consequences. Given the traditional hierarchal structure of a typical manufacturing plant with leading hands, supervisors and union delegates, I thought allowing shop floor employees to communicate directly with management an unconventional approach. Schein (1993) states that dialogue begins with creating a sense of equality, and this is what Brad and Simon are striving to achieve within their organisation. According to my understanding, they are creating an environment where employees feel comfortable in communicating, and moving away from the erstwhile problems associated with communication via union delegates, which has often caused industrial disputes and created subcultural differences between management and shop floor employees. Amy (2008) states in her research study that management needs to adopt an informal and approachable communication style. I found it interesting that this is the strategy that Brad and Simon have adopted to aid in changing the organisational culture. In order to move away from a ‘them and us’ attitude, they focused on creating an open, trusting environment which fosters learning. Simon in particular encourages employees to be upfront, and to discuss problems or issues. However, he does not merely provide solutions: he fosters dialogic communication by engaging the employees with questions until they come to realise the answers themselves. I thought this might create awkward situations if the employees could not find answers. But my concern was dismissed; Simon coaches and mentors employees to think about issues or mistakes, and ensures they develop a solution for themselves, thus creating a learning environment. Management’s ‘open door’ policy was not the only means for communication. Management scheduled a daily team meeting, weekly production meetings, and monthly ‘tool box’ meetings, where organisational issues were discussed in more detail. My first impression was that there were too many meetings. When would employees have time to get any work done, if they were continually involved in meetings with colleagues from different departments? I soon learned that this was a necessary step, as not all employees have access to email. Management has to rely on face-to-face verbal communication to ensure that messages are communicated, received, and most importantly, understood. Furthermore, to communicate with employees with no access to email, management used the hallway between the cafeteria and shop floor as a ‘communication corridor,’ posting organisational information alongside safety, quality, production efficacy and operational information. I recall seeing very detailed graphs, charts and statistics, and wondered whether the average shop floor employee would be able to interpret and analyse this data. Simon stated that it was necessary to communicate the same messages continuously in order to engage employees, both verbally in meetings and visually around the work place. I discovered that during most meetings, unless an employee was directly involved in the conversation, he or she would not engage in dialogue. This concerned me; as Schein (1993) states, leaders need to motivate to engage, as employees may not volunteer to engage in dialogue. I now struggled to understand why was it so difficult to engage the employees in dialogue. They would not engage in dialogue during formal meetings and relied on informal face-to-face meetings, where quite often, they needed to be coached to engage in a two-way conversation to find solutions. I felt that management was providing every possible opportunity for employees to be able to communicate with employees, but nonetheless, a communication culture had not successfully been created. Gerard Ellinor (2001) state that dialogue is not something that can be forced upon employees; they need to participate willingly, and if dialogue is introduced into a hostile environment, it can fail. I could see that management was creating a safe environment in which to communicate, but soon realised that other parts of the workplace provided a different type of ambience. Part of our communication analysis was a tour around the shop floor, and one of the first things I noticed was the difference in body language between various employees. It was very evident as we walked past their workstations that some employees were open and approached management, while others ignored our presence, creating a feeling of tension. It was obvious that although management was trying to dilute the ‘them and us’ attitude, some employees were still bitter from past experiences of management. I now started to fully comprehend the views put forward by Gerard Ellinor (2001): that dialogue is a tool that requires time and knowledge of the working process. It needs to grow within the organisation. Although Brad and Simon have created a safe environment, they now need to focus on educating their employees in the process of dialogue and the benefits of dialogue in order to create a learning culture. Furthermore, I support the recommendations of Dixon (1998) for management to engage employees and involve them in the decision-making process. I would expect the employees to thereby see their input as valid and valued; consequently, they would have a personal interest in creating a greater understanding of issues and solutions. In consideration of the fact that Simon has had some success with the ‘open door’ policy, and that Brown Isaacs (1997) propose that learning is not happening during scheduled meetings or organised forums, but in less formal places, I still recommend developing dialogue during formal scheduled meetings. Management needs to focus on encouraging honest dialogue and transparency within formal meetings, as per Mazutis Slawski (2009). I feel this is a valid point, as face-to-face meetings are limited to certain employees with whom management has good rapport. Employees who are resistive to change and still foster a ‘them and us’ attitude will simply not approach management. I came to believe that Brad and Simon are authentic leaders, and have the capabilities to shape the culture of their organisation through dialogic communication. Reference List Amy H. Amy, 2008, ‘Leaders as facilitators of individual and organizational learning’, Leadership Organization Development Journal, vol. 29, no. 3, pp. 212? 234. Brown, J. Isaacs, D. 1997, ‘Conversation as a core business process’, The Systems Thinker, vol. , no. 10, pp. 1? 6. Clarke, S. 2006, ‘Safety climate in an automobile manufacturing plant: the effects of work environment, job communication and safety attitudes on accidents and unsafe behaviour’, Personnel Review, vol. 35, no. 4, pp. 413? 430. Dixon, N. M. 1998, Dialogue at Work. Making Talk Developmental for People and Organizations, Center for Creative Leadership, London. Downs, C. W. Adrian, A. D. 2004, Assessing organizational communication audits, Guilford Press, New York. Gerard, G. Ellinor, L. 001, Dialogue at Work: Skills for Leveraging Collective Understanding, Pegasus Communications, Waltham, MA. Mazutis, D. Slawinski, N. 2008, ‘Leading organisational learning through authentic dialogue’, Management Learning, vol. 39, no. 4, pp. 437? 456. Schein, E. 1993, ‘On Dialogue, Culture and organizational learning’, Organizational Dynamics, vol. 22, pp. 40? 51. Swink, M. Way, W. 1995, ‘Manufacturing strategy: propositions, current research, renewed directions’, International Journal of Operations Production Management, vol. 15, no. 7, pp. 4? 26. How to cite Reflective Paper Organisational Dialogue, Essay examples

Essay about Reflective Journal for Business Communication

Question: Discuss about theReflective Journal for Business Communication. Answer: Introduction: The Nature of Intercultural Communication: As stated by Browaeys and Price, (2011) that no cultural pattern is inherently right or wrong. It is a wrong perspective to judge a person with respect to his or her culture or cultural behavior. It is important to focus on a specific culture to communicate with people belonging to other culture. It is important to understand what is actually happening around the world (Chaney Martin, 2011). It is based on the findings, a narrow comparison is made and an intercultural approach can be drawn. I have come up with a number of people who have different cultural background than I have. Once in a meeting with a girl who belonged to India, I got the opportunity of understanding their basic culture and mindset. She came to Australia for pursuing her education. I wanted to know her point of view regarding the difference in culture of the people from her home country and with the people that they are getting acquainted when they are pursuing their education. I have understood that the girl faced lot of trouble in communicating with her peers and classmates. Reading Christopher, (2012), it has been known that there always arises a difficulty among the foreign students to understand the language and accent of the people. In case of Asian students, it can be said that they have the British accent. Australia was also colonial country, but their accent is more inclined like that of the Western countries (Beamer Varner, 2001). Therefore, there automatically arises a situation when certain level of difficulty shall arise as a result of understanding the language. These findings have cleared the concept that culture is nothing but human creation. People adapts to the changes as a part of their environment. Therefore, culture can be easily regarded as a non-biological aspect of life that actually develops as a part of shared meaning and values and norms. Every social system has certain values and norms and this keeps on developing with increasing interaction and communication (Cook Cook, 2011). I have acknowledged that people view the world from their point of view. The spreading of culture has resulted in the formation of an inter-cultural communication that have widened the horizon for better interaction and communication with people around the Globe. There are certain communication barriers as well that include physical environment, linguistic barriers and even competition with other race or ethnic groups of people (Deardorff, 2009). However, there have been several changes in the recent time that has opened the horizon for better intercult ural communication. With the basic understanding I have developed great confidence that helped me to recognize the ethical approaches that one must possess. This understanding shall help me to deal with different situations both in terms of personal as well as professional life. References: Browaeys, M. Price, R. (2011). Understanding cross-cultural management. Harlow: Pearson. Chaney, H. C. Martin, J. S. (2011). Intercultural Business Communication. 6th edition. Upper Saddle River:Pearson Prentice Hall. Christopher, E. (2012). Communication across cultures. Palgrave Macmillan. Cook, R. A. Cook, G. O. (2011). Guide to Business Etiquette. 2nd edition. Boston: Prentice Hall. Deardorff, D. K. (2009). The Sage Handbook of intercultural competence. Thousand Oaks: Sage.