Behavioral Interview Assignment Essays (1357 words) - Marketing

Rusy Riggs BUS 271 Dr. Julia Welch 6/10/201 8 Behavioral Interview Assignment Job Title /Field : Integrated Marketing Communication s Brief Description : IMC is the use of marketing strategies to optimize the communication of a consistent message of the company's brands to stakeholders. The Interviewee : My interview subject was Ms. Ann Becker , who works at Entergy and as adjunct IMC faculty at Ole Miss. I met Ms. Becker as a neighbor here in the Oxford area. As someone currently both working and teaching within the IMC arena, Ms. Becker is well qualified to give insight into my future career. F ollowing are my questions and Ms. Becker's responses. How did you get interested in a career in IMC and tell me a little about what you do today? Mrs. Becker started out in publishing, she stated she was the editor of Mississippi Magazine for a number of years. She moved from working within primarily a printed platform to public relations, media relations and promotions for a variety of companies. For the past 12 years she has worked for Entergy, a Fortune 500 company. In this capacity her primary focuses are corporate social responsibility and environmental improvements and sustainability. These are all important positive messages for Entergy to communicate to its stakeholders. She creates an integrated strategy whereby they promote their key messages across numerous platforms. This could occur via a video, via social media messaging, an employee news story or a newsletter. Her job, basically, is to create this content and manage the distribution of the content across a wide variety of platforms. She moved into IMC as a career using a solid base of experience in writing, editing and storyt elling as a springboard. What degrees do you have and where are they from? Also, what year did you graduate? Ms. Becker stated she has a BS degree in English Literature and an MBA, both from Millsaps College. She also has participated in a sustainability certification program at Yale University and will be doing further work at Columbia University later this year. She earned her undergraduate degree in 1984 and her MBA in 2015. Have you always worked in IMC, or did you work in other fields before? Even at the beginning of her career when she worked at Mississippi Magazine they had a very small staff, so though it was not her primary job she had responsibility for promotion and media management. In addition to creating the product they were also responsible for promoting it, so essentially , she was performing IMC responsibilities even back then. What do you like most about IMC as a career, and what do you like least? Ms. Becker stated she likes that it is constantly changing and evolving, so you have to continue to learn to be effective. She also said she likes that there are many different tools and approaches you can take to accomplish the objectives, so there isn't just one set way to get the job done. She sees IMC as a combination of art and science as there is a very important creative factor, but you must also be able to properly utilize technology to effectively distribute the messages across all the various platforms. The field has a broad scope. She further stated that anyone working in IMC has a broad view of the company, making them an excellent resource, both within and outside their department. As to what she liked least, she said there often aren't enough hours in the day to pursue all the ideas she has, and sometimes technology can be a limitation if the proper systems aren't in place. How strong do you consider job prospects for new IMC graduates right now? Job prospects are very strong, especially for those who are really good at creating content , those who have a good handle on search engine optimization, and those who are comfortable in the visual platforms. Also important is staying current to learn new technologies and tools. In your experience, are there particular cities or areas of the country that are strongest for IMC graduates to find jobs right now? Ms. Becker said she does not think there's really a geographic hub

CREATING A NARRATED BOOK TRAILER

CREATING A NARRATED BOOK TRAILER I wanted a book trailer to promote my third picture book, Silly Frilly Grandma Tillie, illustrated There were two books I consulted before undertaking the creation of the trailer: Katie Daviss ebook, â€Å"How to Promote Your Children’s Book† and Darcy Pattison’s ebook, â€Å"The Book Trailer Manual†. My goal wasn’t to replicate the text of the story in the trailer, but to give viewers a feel for the characters and the plot in a very short space of time- an oral summary. The publisher’s blurb for the book was a helpful starting point but it was directed to adults. My script needed to be more child friendly and shorter. Both Davis and Pattison recommend keeping trailers to a minute or less; Pattison says images should not be on screen for more than five seconds. The final (I thought) version of the script read like a mini-movie- for each â€Å"scene† was a visual image (one of Anne Jewett’s fabulous illustrations), followed For those who are technologically challenged, like me, the website lynda.com is a good source for tutorials on using iMovie and Garage Band- a month of lessons was well worth the twenty-five dollar fee. Recording voiceovers in GarageBand is relatively simple- follow a few steps and controls will appear with record, play and rewind functions that operate like any standard recording device. Though the editing options on GarageBand are much more detailed, even a non-techie like me could easily shorten or remove sections of audio clips. The greater challenge was getting my voice right. Writing each line of script on a notecard and taping the notecard to the top of my screen was helpful, as were underlining the words I wanted to emphasize and indicating whether my voice should rise or lower at the end of a line (professional voice artists definitely deserve respect). Despite all this work, when the audio was incorporated into iMovie, there was a major problem- my audio still took up too much space. I eliminated some sound effects and some spoken lines. To more easily match the length of the narration with the corresponding image, I recorded the voiceovers directly in iMovie. This again was simple to do- select the microphone image and click on the record button. There is a three second delay until the recording begins. Repeating the first word of my line several times during this delay helped eliminate awkward pauses and throat clearing noises when I began speaking. The process of creating a narrated book trailer for the first time took many hours, but it was well worth the effort. I learned how to make podcasts, how to edit video clips, how to combine images and sound. Trust me, if I can do it, you can too! You can view the trailer on my website at www.laurieajacobs.com

Bibliography Annotated Example | Topics and Well Written Essays - 500 words

Annotated Bibliography Example This essay will discuss John F Kennedy as one of the widely known international figures who fought for social justice fearlessly. John F Kennedy is one of the most mythologized figures in contemporary American history who was known for his debonair good looks, oratory skills and charismatic persona. Kennedy is also termed as one of the 20th century’s most memorable presidents who left a legacy that continues to enjoy the spotlight up to date. He was born in a rich, Irish-Catholics family that was connected to politics (Pascale 60). He and his eight siblings enjoyed a privileged childhood of elite private schools, sailboats, servants, and summer homes even though he used to suffer frequent serious illnesses during his childhood and youth (Bryant 28). Despite health challenges, Kennedy strove to make his own way whereby he wrote one of the best-selling books while still at Harvard and volunteered for hazardous combat obligation in the Pacific during World War II. Serving in the World War II made Kennedy a hero after which he quitted and worked as journalist for a short spell, and later entered into politi cs where he served in the House of Representatives from 1947 to 1953 and the Senate from 1953 to 1961. John F Kennedy become the president of the United States of America during some of the most tumultuous years of the 1960’s civil rights movement that was led by renowned civil rights activists like Dr Martin Luther King Jr (Dudziak 58). Civil right movement was fighting for equality for persons of African-American origin and Kennedy give the movement an ample support. As a matter of fact, many admirers think of Kennedy in terms of his youthful vibrancy, his popularity amongst the people and his commitment to social justice, especially for African-Americans. He was elected as the US president in 1960 partly

Do Dress Codes For Girls Protect Or Sexualize Them Essay

Do Dress Codes For Girls Protect Or Sexualize Them - Essay Example The various strategies and measures to introduce dress codes that seek to provide containment are often explicitly or implicitly targeting only girls, despite the presence of baggy clothes for young boys that do not fit social norms (Rosenberg, 2014).   This controversy has been in the public limelight since 2000 to date and has amassed an enormous debate on the matter. The increased debate has led to the emergence of specific vocabulary given to girls that wear revealing clothes such as â€Å"Les nombrils† or â€Å"navel rings.†The terms just get worse and crude as many people, encompassing adolescent boys and other girls refer to them as â€Å"sluts.† The writer apologizes for the term. That is, the popular imagery developed due to the social discourse of girls’ dress and hyper-sexualization has become part of our collective representations (Willett, 2008).   Stigmatization has increased immensely has the debate on girls’ clothes and sexuality seem not to be diminishing. The debate holds two sides with the one hand holding the notion that dress codes are critical in ensuring the moral being of the society whereas opponents arguing that these dress codes seem to sexualize the girl child. Thus, this paper presents perspectives from both sides of the debate and their reasons. Notably, the document does not in any way represent the personal opinions of the writer or try to recommend a better solution for the problem. The paper analyzes the major points on the problem at hand to elucidate on the issue of girls’ dress code and sexuality (Willett, 2008).   An in-depth look at how this debate is framed from year to year in the media reveals two major aspects: girls are either positioned as manipulated victims or social disturbance. Many people have come out to express how they feel that these girls dress in a suggestive, inappropriate and offensive way in high school and some situations in primary schools.

Rectifying Issues in Corrections Essay Example | Topics and Well Written Essays - 1000 words

Rectifying Issues in Corrections - Essay Example Among the most influential methods of reducing prison overcrowding, include developing community-based alternatives to incarceration as means of reducing the prison population and reviewing the prison designs (Salins & Simpson, 2013). John Howard, 200 years ago while writing about prison reforms at that time-expressed concern for the destructive effects of such poor conditions on inmates. While in many ways prison conditions have considerably improved, some of the problems that were faced in the past are still present in the current correctional systems. Overcrowding has continued to haunt United States jail and prison as the pressures of an increasing inmate population affected the correctional facilities, coupled with the corrections cost for lower demands, have resulted in living space for inmates growing shortage. Not only do institutions exceed capacity but they also operate at maximum. Inmates are increasingly forced into living in open dormitories and single cells double-bunki ng (James, 2013). Effects of overcrowding studies on inmates have meant describing and defining what crowding basic effects can have on humans, with most of the done research concentrating mostly on social density and spatial density of crowding. The definition of spatial density is viewed as the amount of space in a particular housing unit available per person. On the other hand, the definition of social density is described as the factor, which contributes most to the adverse effects of crowding and number of individuals sharing a housing unit. Total effects of crowding, however cannot be explained by just density alone, researchers like physical environment and personal control have found other factors that heighten or lessen the density impact (James, 2013). Addressing Overcrowding Many corrections researchers and officials agree it is not realistic to solve and expect the overcrowding problem solely through constructing newer and more facilities. In the United States, an increa sed focuses on the reduction of the correctional facilities population, whether in the future or currently with alternatives to incarceration, such as intermediate sanctions and community supervision that range from fines to parole release has been noted. However, this has proved to be a challenging and more complex route than that of corrections facilities redesigning the physical environments. An example of this implementation in the Canadian correctional services shows that to correct the overcrowding, they have established five strategic corporate objectives to implement a strategy for community supervision, to develop differential standards that will enable community case workers to focus greater attention on high-risk offenders. Other objectives include continuing effective population management, developing policies that will allow more low-risk offenders to be released at their earliest parole eligibility date and develop better policies with regard to those individuals ident ified as good parole risks (Johnson & Johnson, 2012). To the overcrowding issue, researchers in the United States have explored alternative responses and called into question some of the assumptions about the reasons for correctional overcrowding and the effectiveness of community-based alternatives to i

Drug Trafficking Is A Common Economics Essay

Drug Trafficking Is A Common Economics Essay Drug trafficking is a common trade in Mexico. Owing to its geographical location, Mexico strategic position in terms of drug supply, market demand, and distribution, the barons enjoy huge profits from the trade. Mexico neighbors Columbia, which is the world largest cocaine producer, and the U.S., which is a leading consumer of illicit drugs. Drug Trafficking Organizations in Mexico have a large network of illicit drugs supply. The Mexican laws against drug trafficking pose a major threat to the US drug customers since the laws threaten to cut down the drug trafficking avenues. However, the drug trafficking organizations are well organized and distinguished in order to conceal their illicit activities. This paper addresses similarities between the operations and activities of Mexican Drug Trafficking Organizations (DTOs) and those of legitimate international businesses. Mostly, the drug trafficker pose as money launders in order to invest their vast sums of cash obtained from the trade  [1]  This serves as a disguise since; they are able to channel their money to different investments, such as money laundering  [2]  .Like the international trade, the drug trafficking business is well- organized, with various marketing networks around the world. Drug trafficking is a business operation whose marketing techniques include smuggling, extortion, and threat, product line, and other outlawed items. The drug trafficking business is similar to a legitimate business venture, and sometimes has a corporate executive organizational structure, with support staff  [3]  The illegal business of drug trafficking survives due to pretense of undertaking legitimate business or through infiltration of legitimate business. In case of infiltration, the drug trafficking business operators use techniques such as protection rackets and immunity. Drug trafficking is a booming business in Mexico, where is it conducted by drug cartels and the Mexican Mafia. The cartels are not declared as terrorists, and this hinders the action of the American law enforcement and financial regulation on the Mexican borders  [4]   Seven drug cartels operate in Mexico. They are Sinaloa, Los Zetas, Arellano Felix organization, Beltran Levya, New Federation, and Familia Michoacana (LFM) cartels  [5]  . These cartels are illustrated as global businesses with backward and forward connections, for supplying and distributing their products in other countries  [6]  . As businesses, their main concern is supplying the markets with the illicit drugs in a most efficient manner in order  [7]  to increase their profits. This is a popular strategy, used by terrorist organizations, which engage in legal business, in order to fund their operations illegally or legally around the world. The Gulf Cartel emerges as a powerful drug cartel in profitability and territory. Los Zetas is extremely dangerous since it is made up of ex militaries from Mexican Airborne, who acts as assassins. Sinaloa Drug Trafficking Organization is more aggressive with an aim of controlling Drug Trafficking Organizations in Mexico. The LFM is a combination of criminal, social, and religious aspects, which leaves no marks on the corpses, and the crime scene, thus their actions are known as the divine justice acts  [8]  . Mexican cartels have various sub-divisions, with a vertical chain of command, originating from Mexico. The organization has surrogates throughout the U.S., who runs daily operations in the different countries. Mexican operators issue guidelines concerning transport of drugs, warehousing and money laundering services. Legitimate international businesses are well organized with their operations based in many countries. There is a chain of command in every business in order to avoid chaos and maintain uniformity in the operations. Use of violence is a common strategy, used by the gangs in order to protect their trading interests. However, these activities are carefully executed in order to avoid being caught. The aim is to create terror, which seeks to belittle the government ability to provide adequate security to the citizens. The drug traffickers in Mexico aim at undermining the government, in order to carry out their illicit trade activities without any threats from the authority. They want to create a free market in disguise, and fight for this freedom indirectly. Legitimate trade operates with minimal restrictions from the government and the drug traffickers want to acquire the status. There are willing buyers, and many people are using drugs such as heroin and cocaine, which the Mexican drug traffickers are willing to supply  [9]  .Legitimate international trade has willing buyers and sellers. Drugs have ready markets especially in the United States, with the suppliers having distributors in these regions. Their connections in the global context assist them to distribute the drugs easily. Legitimate international businesses have embraced globalization and can conduct their business freely in any country. They build customer trust and relationship, which enables customers to trust and conduct business with the dealers regardless of the distance. The drug traffickers practice social corporate responsibility in order to fulfill the ethical obligations, just as the legitimate international businesses do. LFM is known for its various donations such as Medicare, food, and school fees in aid for the poor. The drug barons aid the vulnerable and poor in the society in order to expose an inefficient government and damaged infrastructure  [10]  .This is a cover up of their real activities, and the public may mistake them for honest traders with an intention of reaching out to the community. They pretend to be practicing social corporate responsibility in order to disguise themselves. The cartels are dangerous and powerful and can outweigh the military and legitimate police. The illicit trade organizes its activities in a systematic manner, and carries out market research concerning the trade and are well versed with the risks involved  [11]  This is a similar scenario with many legitimate international businesses. The most targeted include vulnerable governments. There is a lot of illicit drugs flow from Mexico to the United States, and both states engage in the blame game concerning the predicament. The drugs have causes several deaths in the last few years, and the Mexican government is wary about the issue  [12]  . They have put up several strategies in order to combat the illicit drug trafficking trade. In order to combat drug trafficking effectively, Mexico advances anti-money laundering strategies in order to combat transnational organized crime  [13]  . Money laundering avails a lot of money to drug barons who re-use it for illicit drug trafficking  [14]  .Money laundering prevention, and dealing with financial terrorism is one of the comprehensive strategies of dealing with organized crime. Legitimate International businesses are against money laundering activities. The Mexico government realizes the dire need to attack the economic power of the drug traffickers in order to weaken them  [15]  .Mexico strives to enhance its bilateral cooperation with other countries in order to combat drug trafficking. Drug traffickers disguise their vast income in money laundering activities  [16]   The drug traffickers center around drug trade, and attempt to fill a specific illegal market niche globally. Legitimate international businesses attempt to supply goods that have willing buyers in the global markets. Illicit drugs such as heroin and cocaine are used by many people around the world, thus the drug barons aggressiveness in meeting the demands. Furthermore, the business is extremely lucrative with high profitability  [17]  . Legitimate international businesses are expected to achieve high profitability. Drug trafficking activities are influenced by factors such as politics, culture, geography, and economics, just like the legitimate international trade  [18]   Mexico is geographically located at a strategic location since it neighbors Columbia, which is one of the most significant world cocaine producers. This makes Mexico to acquire the drugs easily and supply them in the market. On the other hand, the drug dealers have distribution channels in different countries, which enable the goods to reach consumers. The Mexican drug dealers mainly focus on the drug trade, since it is more profitable, and their geographical location favors the trade. Market attractiveness of drug trafficking and the strategic positioning of Mexico enables it to engage in illicit drug trafficking. Drug trafficking takes advantage of the international supply chains, and weak governance in order to introduce the illicit products to the market. The demand for drugs is high and this makes the drug traffickers aggressive in satisfying these markets. Drug trafficking is increasing at an alarming rate, with Mexico experiencing over 47,000 deaths because of drug abuse  [19]  . The drug traffickers have adequate funds and arms, thus presenting a threat to the national security. The barons derive their competitive advantage from factors such as access and control of drug smuggling paths across the U.S., and the ability to obtain, transport and sell major illicit drugs in Mexico. Mexican drug traffickers conduct their trade with great professionalism and ability. They are highly profitable and earn a lot of annual income for the country, just like most legitimate international businesses  [20]  .Most of the drug dealers in Mexico are motivated by money  [21]  .The barons seek to maximize the profit at any prospect and reduce their danger of being caught, or detected. Money is a crucial element in every formal and informal organization and legal or illegal enterprises. Drug traffickers receive a lot of money from their trade, which they invest in money laundering services  [22]  . This empowers them and provides them with the courage to challenge the states institutions and the economic development of a country. Traffickers change their strategies constantly through devising new sources, destinations, and transit zones. Law enforcers fail to deal with the international issues effectively, and the world does not possess effective global strategies f or curbing perennial crimes such as cocaine and heroin trade. The issues originating from organized transnational crime are not adequately addressed in a global context  [23]   According to Olson Wilson, Mexico reported an approximated U.S. $6.2 billion  [24]  , from illicit drug export proceedings. Mexican Drug Trafficking Organizations activities and operations strive to create diplomatic relationships with other countries in order to combat drug trafficking. Drug traffickers operate in a large chain or drug racket, in a different destination. Mexico has to collaborate with other nations in order to crack down the operations. Similarly, legitimate international businesses have to cultivate positive relationships with other countries in order to carry out businesses in those countries. It is hard for a country to combat drug trafficking single-handedly, without the help of the international community. The Mexican drug trafficking organizations (DTO, s), poses a major threat to the drug traffickers especially from the United States, since it is believed that the main customers are from the United States. Although the drug traffickers are not interested in overthrowing the Mexican government, they are keen on weakening the government in order to continue their operations without any interference from the state  [25]  . In order to facilitate their activities in the US, the drug traffickers from Mexico have formed alliances with United States prison and street gangs. These gangs are responsible for drug distribution in the United States  [26]  . According to Shanty et al, illicit drug trafficking has caused many social problems  [27]  ; hence it requires more severe measures to combat.  [28]  Released by Office of National Drug Control Policy (ONDCP) Director Gil Kerlikowske set out goals in many of these areas. The strategy directs federal Agencies to increase coordination and information sharing with state and local law Enforcement agencies, intensifies national efforts to interdict the southbound flow Of weapons and bulk currency, and calls for continued close collaboration with the Government of Mexico in their efforts against the drug cartels.  [29]  Therefore even with the governments efforts to minimise illegal drug trafficking, cartels will always look for loopholes in the system, including using corrupt border officers. The cartels control the trafficking of drugs from South America to the US, a business that is worth an estimated $13bn ( £9bn) a year. Their power grew as the US stepped up anti-narcotics operations in the Caribbean and Florida. A US state department report estimated that as much as 90% of all cocaine consumed in the US comes via Mexico.  [30]  One reason why the government has deployed the army and marines so extensively is that it feels the police cannot be trusted. Drug cartels with massive resources at their disposal have repeatedly managed to infiltrate the underpaid police, from the grassroots level to the very top  [31]   Globalisation aids international trade, although it provides an opportunity for smugglers and traffickers due to an increase in trade regulation difficulties  [32]  Globalisation increases inequality, and this has a disruptive effect, which causes people to resolve to illicit markets, and organized crime as survival mechanisms. Illicit commerce has made a quick global spread in comparison with legal trade. Most transnational crimes begin in one continent and spreads to the others, mostly by a third means  [33]  . This makes it extremely hard to combat such perianal crimes. This was satisfied in a published article: While the Mexican federal government periodically cracked down on drug trafficking, these operations were limited in size and scope  [34]  . Conclusion The operations and activities of Mexican Drug Trafficking Organizations (DTOs) mirror those of legitimate international businesses in many respects. This ranges from their organizational structures to the marketing strategies. The drug trafficking enterprises practice socio-corporate responsibility in order to help the vulnerable people in the society. However, this is only used with an intention of undermining the government prowess and serves as a disguise for their criminal activities. The efforts of the Mexican government have been challenged because the drug rackets are powerful and interconnected in the global circles especially the United States, which is a strong hold market position. Drug trafficking business has various similarities arising from organizational structure, marketing and profitability. Mexico is strategically positioned, in terms of market supply and demand factors, which increases its profitability, and attractiveness. However, the illicit trade has caused many deaths ranging from consumption related deaths to law enforcers death. The dealers can do anything in order to protect their interests.

Analysis of Marks Gospel Essay -- essays research papers fc

This research assignment aims to analyse and interpret an influential part of the New Testament – Mark’s Gospel. An analysis of Mark and his community will be discussed as well as interpreting Jesus’ teachings and his significant theme of Discipleship as it was then and in present society. A Gospel in general, is a textual document written in narrative form of the good news and teachings proclaimed by Jesus to announce the power of God. Mark’s Gospel is one of four others (Matthew, Luke and John), where each Gospel has its differences in structure, language and theological slants. Mark’s Gospel is divided into three main sections: The Ministry of Jesus, Jesus’ prologue of foretelling his Passion, and his Passion and Death. Mark set out on a mission of God to carry on the word of Jesus with Paul, where Mark was traditionally known to be closely linked to one of Jesus’ disciples – Peter, which many of the stories in the Gospel relate to his perspective and point of view. Much of Mark’s stories may have originated from Peter through oral transfer (as it was common in those times) and discussions with Paul, as well as accounts from the Old Testament. Mark’s community mainly consisted of Gentiles who lived in Rome as opposed to Jesus followers in Israel who were Jews. Gentiles are classified as people of any religion that are not Jewish, and of non-Jewish origins such as the Romans. In particular the Roman Centurion (army officer) who professed that Jesus was truly the Son of God (15:39), is one of many reasons that suggest Mark’s community to be Gentile. This is a significant part in the Passion narrative, as the Centurion – being a Gentile is one of the first people to have faith and believe in Jesus after his death, which is relevant to the Kingdom of God. Also, many of Jewish customs are explained for non-Jewish followers as well as Mark’s translation of Latin words written in Greek (Mark: A Gospel for Today, 1989). Mark’s community endured much suffering under the reign of the Roman Emperor Nero that was persecuting Christians for practicing their Monotheistic faith and preaching the word of Jesus. For Mark’s community, in continuing the word of Jesus and to spread the good news, the people faced many difficulties as to convert to Christianity. These barriers included the geographical differences of Rome and Jerusalem as well as having their own opinions... ...l their possessions behind to follow Jesus. Though Discipleship does not result in poverty, but living a true live in accordance with God, and the Messiah. However, recontextualised in modern contexts - priests have also undergone this concept and discarded monetary values to serve under the authority of Jesus and to spread the good news and give guidance to those who are lost, just as Jesus’ disciples did. Nevertheless, this does not stipulate the right for people in such high ranks of ‘Holiness’ to exclude or criticize others’ views, and to make unaccountable judgments on the behalf of God. We should persist on the tolerance and respect of other’s viewpoints. This theme also gives hope to ‘Jesus Followers’ that it is not the end for God’s people. Written By: Marcus Huynh Copyright Bibliography: Danes, Christopher & Simon. (1989) Mark: A Gospel for Today. Lion Publishing, England. Geddes, Gordon & Griffiths, June. (2001) St. Mark’s Gospel. Heinemann Publishing, Melbourne. Cooper, Robin. (1970) Mark’s Gospel: An Interpretation for Today. Hodder & Stoughton, Abington. Available: http://homepage.ntlworld.com/rsposse/marcanpassrb.htm. Last Accessed 22/05/05